The Future of App Commerce in Apple's New World of Privacy

A talk by Simon Andrews, Alex Austin and Jay Johnston
Addictive!, Branch and Poq

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About this talk

With growing concern over users data privacy, Apple introduced changes in IOS14 that will further protect Apple users data. However, the default opt-out of IDFA could be problematic for the app marketing strategies of many brands and retailers. Join the conversation as our panellists discuss both the opportunities and challenges that IOS14 brings to the world of app commerce.

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